Quidi

Indulgent cookie brand identity system designed to elevate experience with vibrant palettes and cohesive templates.

Industry

Cookies

Scope of work

Cookies

Duration

13 days

Portfolio project image

Challange

Vista’s first version lacked clarity and consistency, making it hard for users to track their vision health effectively. Navigation felt fragmented, and important features like checkup reminders or progress logs were hidden.

Users needed a simple, trustworthy app that makes vision care easy and accessible — not overwhelming. The brand required a fresh identity to match its mission of supporting long-term eye health.

Portfolio project image
Portfolio project image
Portfolio project image

Goal

The redesign focused on creating a calm, user-friendly app that builds trust while providing practical tools for vision tracking.

We aimed to deliver a seamless experience where users can monitor eyesight changes, get personalized recommendations, and manage appointments with confidence.

Portfolio project image
Portfolio project image

Solution

We built a modern, wellness-inspired interface with clear typography, soothing colors, and intuitive navigation.

From progress dashboards to appointment scheduling, every feature was streamlined into a cohesive flow — turning Vista into a reliable everyday companion for better eye health.

Portfolio project image

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FAQ

Here are some quick answers to the things we get asked most often

01

Is this package right for a brand new startup?

02

Do I need expensive design software like Adobe Illustrator to use my brand kit?

03

What if I don't like the initial design concepts?

04

What are the payment terms?

05

Who owns the final design rights?

06

How can you charge $2,000 when traditional agencies charge $5,000+?

07

Does a 14-day turnaround mean my designs will look generic or templated?

FAQ

Here are some quick answers to the things we get asked most often

01

Is this package right for a brand new startup?

02

Do I need expensive design software like Adobe Illustrator to use my brand kit?

03

What if I don't like the initial design concepts?

04

What are the payment terms?

05

Who owns the final design rights?

06

How can you charge $2,000 when traditional agencies charge $5,000+?

07

Does a 14-day turnaround mean my designs will look generic or templated?

FAQ

Here are some quick answers to the things we get asked most often

01

Is this package right for a brand new startup?

02

Do I need expensive design software like Adobe Illustrator to use my brand kit?

03

What if I don't like the initial design concepts?

04

What are the payment terms?

05

Who owns the final design rights?

06

How can you charge $2,000 when traditional agencies charge $5,000+?

07

Does a 14-day turnaround mean my designs will look generic or templated?
Get in touch and let’s bring your brand to life.

Transforming ideas into reality

© The Brand Alchemist 2026 | All Rights Reserved

Get in touch and let’s bring your brand to life.

Transforming ideas into reality

© The Brand Alchemist 2026 | All Rights Reserved

Get in touch and let’s bring your brand to life.

Transforming ideas into reality

anna.thebrandalchemist@gmail.com

© Clark Rosenberg 2025 | All Rights Reserved